Win the Best Buy Box
The best deal is about more than just the lowest price
Consumers comparing a product ultimately want an answer to one simple question: where is the best place to buy this product?
The lowest price is important, although it is not the only factor that matters. A slightly higher price can still be attractive when a webshop offers faster delivery, has strong reviews or performs better on other factors that consumers value.
That is why we are introducing the Best Buy Box on our comparison websites. For each eligible product, we compare the active offers and determine which one provides the strongest overall combination at that moment.
That offer receives the ‘Best Buy Box’ label and a more prominent position on the product page.
Why win the Best Buy Box?
With the Best Buy Box, your offer gets a more prominent position when a consumer is comparing different webshops. We highlight one offer per product as the Best Buy Box. This increases the chance that a consumer chooses your offer and clicks through to your webshop.
The Best Buy Box is determined per product. This means the position does not automatically apply to your entire product range. For each product, we determine separately which webshop wins the Best Buy Box. You do not always have to be the cheapest provider. We look at several factors that together determine which offer best matches what consumers value at that moment.
How is the Best Buy Box determined?
When determining the Best Buy Box, we look at several factors. The lowest price alone is not decisive. Different factors are weighed together to determine which offer best matches what consumers are looking for.
These factors include:
Price
A competitive total price is important. We do not only look at the product price. We focus on what the consumer actually pays, including shipping costs and any active promotions. You therefore do not always have to be the cheapest provider to qualify for the Best Buy Box. The larger the price difference compared with other providers, the harder it becomes to compensate for this with other strengths.
Delivery time
Fast delivery makes your offer more attractive. A webshop that can deliver a product within 24 hours has an advantage over a webshop where the consumer has to wait a week. Make sure your delivery times are accurate and up to date in our system. Missing or unreliable delivery information does not help your chances of winning the Best Buy Box.
Reviews
Good reviews help consumers trust a webshop and are therefore included in the assessment. Consumers can also leave a review about their experience with a webshop directly on our comparison websites.
Webshop quality
We also look at how consumers actually behave on our comparison websites. Which webshops do they choose relatively often? And which webshop do consumers sometimes deliberately choose, even when it is not the cheapest option? This gives us an additional indication of how attractive a webshop is to consumers.
The strength of our partnership
The commercial value of our partnership also plays a role in the Best Buy Box. Why? Because the Best Buy Box is designed to create more value for consumers, webshops and our comparison websites. That is why, alongside consumer-related factors, we also consider the quality and value of the commercial agreements we have with a webshop.
A stronger commercial deal can increase your chances of winning the Best Buy Box. The Best Buy Box is therefore not a position you can simply buy. The overall combination ultimately determines which offer performs best. Already have a competitive offer? In that case, the commercial partnership can make the difference between taking part and winning the Best Buy Box.
Determined again every day
The Best Buy Box is determined daily based on the available data and active offers. This means the winner can change. A change in price, delivery time, reviews, a promotion or another relevant factor can influence which webshop receives the Best Buy Box. This keeps the Best Buy Box aligned with the offer that best matches what consumers value at that moment.
You can influence your chances
That is what makes the Best Buy Box interesting. There is no single action that guarantees you will win it. The winner is determined by the overall strength of your offer, which means there are several ways to improve your position. You can offer more competitive pricing, deliver faster, improve your reviews and make sure your information is accurate and up to date. You can also look at the commercial agreements you have with us. Are you closely matched with your competitors on consumer-related factors? A stronger commercial partnership can then make the difference. It is therefore worthwhile to review not only your prices and product range, but also regularly discuss with your account manager where there is still room to optimise.
Price. Delivery time. Reviews. Webshop quality. Partnership.
Together, these factors determine how strong your offer is compared with the competition. The Best Buy Box does not simply reward the highest bidder. It rewards the offer with the strongest overall combination.
One product. One Best Buy Box.
The Best Buy Box is determined per product. This means you can win the Best Buy Box for one product and not for another. The assessment is carried out daily based on the available data and active offers. As a result, the winner can change from one product to another and from one day to the next.
If you have a group of products where your offer is particularly strong, you can focus on those products by looking at your price, promotions, delivery time and commercial agreements. A more competitive price, faster delivery or stronger commercial deal can therefore influence your position.
This gives you an additional opportunity to make your strongest offers more visible and get more value from your product range and partnership with Compare Group.
Frequently asked questions
No, price is an important factor, although it is not the only one. A webshop can also win the Best Buy Box when another offer is slightly cheaper, for example because it has a stronger combination of delivery time, reviews, webshop quality and commercial value.
No, the Best Buy Box is not a fixed advertising position and does not automatically go to the webshop that pays the most. The final winner is determined by the algorithm based on several consumer and commercial factors. A stronger commercial deal can increase your chances of winning the Best Buy Box, especially when your offer is already competitive in terms of price, delivery time, reviews and webshop quality.
All active partners can qualify for the Best Buy Box on a product-by-product basis.
The Best Buy Box is determined daily based on the available data and active offers.
In theory, you can win the Best Buy Box for multiple products at the same time. However, each product is assessed separately. You therefore compete with the other active offers for that specific product.
The Best Buy Box looks at the strength of your overall offer. Think of competitive total prices, attractive promotions, fast and accurate delivery times and strong reviews. Your commercial partnership with Compare Group can also make a difference.
Our account managers can help you identify where the biggest opportunities lie within your product range.
Want to know more about the Best Buy Box?
Feel free to contact us at partner@vergelijk.nl or leave your details via our contact form. We are happy to look at areas such as pricing, feed quality, delivery time, reviews and our partnership to identify where your opportunities lie.
